Every business that holds records about current and prospective customers can benefit significantly from our Pure Data Solution. Due to the fact that data is dynamic and not static, data decay occurs in every customer database irrespective of its size. Undertaking regular data cleansing and enrichment will ensure the data maintains high usability. This enables your business to realise and maintain its full value (just like any other business asset).
Data Corp Australia has access to 97% of all Australian consumer data and 99% of commercial data. This means that we have you covered across any and all industries. Our capability and expertise transcends any single industry or data type. Both of our data solutions (Pure Data and Activate Data Supply) are ideal for every industry.
The Pure Data Solution is simple, secure and cost-efficient. We will provide you with details such as timeframes in a services proposal that is specific to your individual business. However, as a general guide, the audit (step 1) can be completed within 15 business days after the data is uploaded via secure link and the cleanse + enrich + enhance (step 2 and 3) a further 15 business days. We do all of the hard work in the process, so with the exception of the initial upload and final download of your data, your teams will not be disrupted by the process.
Yes, absolutely. If you only want to cleanse your data there are many great software tools available. It's important to understand that the limitation of data cleansing tools is that they will only help you solve a third of the problem: they cleanse but cannot enrich and enhance your data. Our Pure Data solution cleanses your data and replaces outdated or inaccurate data with the up-to-date and accurate data. It also builds out your data with additional attributes to give you a full customer picture, if desired. It's the powerful combination of cleansing and enriching that results in highly usable data and enables you to realise its full value.
Data Corp Australia has multiple data partners. Across these partnerships we have access to 97% of Australian consumer data and 99% of commercial data. All of the data used to cleanse, enrich and enhance your data is current up-to-the-minute. It is also 'clean-source', meaning that you can be confident that it has only been obtained via 100% legal means.
The Pure Data and Activate Data Solutions do not require us to access any part of your technology system. You download a copy of the data to be cleansed and enriched, and upload it to a secure link or API in some cases. All data is encrypted. Once your data has been audited, cleansed, enriched and enhanced it will be available for you to download via secure link. You can then upload it to your technology system. Your data will only remain available for you to download for a period of time. After the set time it will be permanently deleted.
Every business and database is unique. Once we understand a little more about your business, we will be able to provide you with a ballpark estimate. It will be based on factors such as the size of your database, how long ago it was cleansed, and the number and type of fields it includes.
Once we have completed an initial data audit to confirm the current state, we will be able to confirm the cost of the Pure Data Solution. We will also provide you with an idea of the payback period of the investment. Most clients are shocked (and delighted) by the short payback period.
Data cleansing and data cleaning are often used interchangeably. However, international data management standards - such as DAMA BMBoK and CMMI's DMM - refer to data cleansing, so this is why we use the term data cleansing over data cleaning.
Yes, it definitely has been cleansed and enriched. We are aware of other data sellers who provide lead lists that contain data that has not been cleansed and enriched. We would never supply data that has not been cleansed and enriched because you cannot realise its full value in that state.
Once we understand your business needs and opportunities, we'll recommend the best datasets to build out your data asset. We'll provide you with a detailed services proposal that outlines the costs. Because there are different factors that influence the pricing and we want to provide you with competitive pricing, we need to understand your needs and the recommended solution to enable us to provide accurate pricing.
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