Activate Customer Data

Imagine how much more efficiently you could drive customer growth if your sales and marketing teams were working with persona-based, targeted prospect lists.  Not to mention how much more motivated and effective they would be if they could spend their time and efforts converting leads rather than finding them.  

Our Activate Customer Data solution enables your business to identify and contact prospects in a more personalised way using data that's relevant and reliable down to a single customer view. We'll help you design the ideal data set for leads by recommending the attributes that will be most powerful for your business. 

Being able to contact and connect with leads in a more personalised and efficient way will enable your business to activate new opportunities for customer growth, driving an uplift in revenue and overall performance. 

 We Only Supply 'Clean Source' Data

There are many ways to obtain data. Some of these are outright illegal, unethical and unreliable. For example, although in certain circumstances it's illegal to scrape data off other websites, plenty of businesses do it. Others sell lead lists and data that's sourced legitimately but is rarely updated. Data that's already outdated and unreliable when you purchase it offers little value. 

All our data is sourced via 100% legal and trusted means. We use the same data that the top Australian banks and credit bureaus rely on. Importantly, we provide current data only so you can always feel confident that you can rely on it.

There are lots of businesses selling ready-made or standardised lead lists and marketing lists. We don't do this. 

Our Activate Customer Data solution is designed for businesses that want to connect and engage with prospects - not spam them with irrelevant communication. As such, the lead data we can provide will be tailored to your individual business and in line with ideal customer attributes. 

The first step is clearly understanding the market your business operates in, and the personas of target customers. Then based on this, we'll recommend the most relevant attributes to build your data set(s). Our full capability to provide both consumer and commercial (B2B) data enables us to meet every need across 200+ attributes. 

CONSUMER DATA 

Consumer data generally refers to all personal, behavioural and demographic data that is collected about individuals.

Examples of Consumer Data include:

• Demographics

• Purchase history and buying habits

• Online behaviour

• Household composition

COMMERCIAL DATA 

Commercial data generally refers to B2B data.  This encompasses all the company information that enables sales and marketing teams to conduct market research more efficiently, and identify potential prospects.

Examples of Commercial Data include: 

• Company profiles, including people working at a company

• Contact information

• Data about the company including financials, technographic stack and employee count

• Industry-specific data

• Purchasing behaviour 

Our Activate Customer Data solution will give you insights that'll enable you to better predict business, social and product trends to inform your product strategy and business decision-making.  

From a product perspective, understanding your target market in more detail will enable you to better evaluate your offering relative to the total available market and your target market's desires, wants and needs. This can provide powerful input for product strategy, particularly where data provides you with insights about emerging opportunities and market gaps that you could capitalise on before competitors.

With our Activate Customer Data solution, you'll also be able to build out your target customer personas and identify opportunities to streamline, adjust or reimagine the way in which customers are able to purchase and interact with your business, to deliver improved efficiency and greater satisfaction. 

Customers (whether individuals or businesses) have high expectations in their interactions with businesses. They want a human experience that reinforces the brand values, promise and overall commercial value.

Having more detailed data about your prospects enables you to better empathise and connect with them through personalised campaigns and customer relations that fulfil their expectations. When prospective customers feel understood and that your solution has been designed for them, they have a much higher propensity to purchase and become strong advocates.

Our Activate Customer Data solution enables you to better segment your target customer base and personalise the customer experience to improve advocacy and retention; all of which translate to improved business performance.  

 The more undiluted data you have about potential customers, the better you're able to understand their wants, needs, current habits and attitudes. This data is a powerful driver of marketing strategy and tactics, enabling you to segment your target market and tailor campaigns for maximum ROI. 

With the ability to delve down to single customer view and personas, we'll enable you to gain deeper insights that will motivate and give your sales team an edge. Your marketing and sales team will be more productive working with accurate lead data; enabling them to focus their efforts on conversion rates rather than chasing accurate leads. This will help them meet targets and improve engagement. 

Our Activate Data Supply solution will enable you to get the right message to the right target customer, at the right time and in the right way - driving efficiency and return on marketing investment that will translate to improved business performance.