FAQ

Every business that holds records about current and prospective customers can benefit significantly from our Pure Customer Data solution. Due to the fact that data is dynamic and not static, data decay occurs in every customer database, irrespective of its size. Undertaking regular data cleansing and enrichment will ensure the data maintains high usability. This enables your business to realise and protect the full value of your data asset (just like any other business asset). 

Data Corp Australia has access to 97% of all Australian consumer data and 99% of commercial data. This means that we have you covered across any and all industries. Our capability and expertise transcends any single industry, data type or database size.  Both of our data solutions (Pure Customer Data and Activate Customer Data) are ideal for any and every

 industry. 

The Pure Customer Data solution is secure and efficient. We will provide you with details such as timeframes in a services proposal that is specific to your individual business. However, as a general guide this process can be completed within 15 business days after the data is uploaded via secure link.   We do all of the hard work in the process, with the exception of the initial upload and final download of your data. Your team will not be disrupted by the Pure Customer Data process. 

Yes, absolutely! If you only want to cleanse your data there are many great software tools available. It's important to understand that the limitation of data cleansing tools is that they will only help you solve one third of the problem: they cleanse but cannot enrich and enhance your data. Our Pure Customer Data solution cleanses your data and replaces outdated or inaccurate data with up-to-date and accurate data. It also enables you to add more data fields to build out the full customer picture. It's this powerful combination of cleansing, enrichment and enhancement that results in highly usable data, and enables you to realise the full value of your data. 

Data Corp Australia has access to 97% of Australian consumer data and 95% of commercial data. All of the data used to cleanse, enrich and enhance your customer and lead data is 'clean-source'; meaning that you can be confident that it has only been obtained via 100% legal and trusted means and it's current. The data we use is the same data that Australia's top banks and credit bureaus rely on. 

The Pure Customer Data process does not require us to access any part of your technology system. You upload a copy of your database to be cleansed, enriched and enhanced via secure link (SFTP or MFTP) or API in some cases. All data is encrypted. Once your data has been audited, cleansed, enriched and enhanced it will be available for you to download via secure link. You can then upload it to your technology system. Your data will only remain available for you to download for a period of time. After the set time it will be permanently deleted. 

Every business and database is unique. Once we understand a little more about yours, we'll be able to provide an estimate. It will be based on factors such as the size of your database, how long since it was cleansed, and the number and type of fields it includes. 

Once we have completed an initial data audit to confirm the current state, we will be able to confirm the cost of your Pure Customer Data solution. We will also provide you with an idea of the payback period of the investment. Most clients are shocked (and delighted) by the short payback period. 

Once we understand your business needs and opportunities, we'll recommend the best data sets to build out your customer data asset. We'll provide you with a detailed services proposal that outlines the costs. Because there are different factors that influence the pricing and we want to provide you with competitive pricing, we need to understand your needs first. 

  Yes, it definitely has been cleansed and enriched. We are aware of other data sellers who provide lead lists that contain data that has not been cleansed and enriched. Those parties often purchase the data once from third parties then resell that data over time. We would never supply data that has not been cleansed and enriched because you cannot rely on its accuracy.  Further, you may be in breach of data compliance regulations because the status of a consumer may have changed since the business you bought it from initially purchased it (ie. Do Not Contact register).

 Data cleansing and data cleaning are often used interchangeably. However, international data management standards - such as DAMA BMBoK and CMMI's DMM - refer to data cleansing, so this is why we use the term data cleansing over data cleaning.  The term data washing is also used sometimes.